The use of the Internet to facilitate activities between organizations has evolved and grown rapidly throughout its short history.  Define B2B e-commerce and discuss the evolution of e-business initiatives.

What will be an ideal response?


B2B e-commerce is business-to-business e-commerce and is the use of the Internet to facilitate the exchange of goods, services, and information between organizations.  Past initiatives included revenue generation, aggressive disintermediation initiative, and basic marketing communication strategies.  Present initiatives, however, include reduce costs, build channel partnerships and trust, customer-focused technology and systems, brand building and development, and integration of online and traditional media.

Business

You might also like to view...

All of the following would be considered alternative media, except:

A) local and state government facilities B) billboards C) escalators D) shopping bags

Business

A financial market is

A. a place or a mechanism by which borrowers, savers, and financial intermediaries trade. B. an electronic means of transacting. C. a place where people engage in indirect finance. D. a secondary market.

Business

The practice of carefully timing the recognition of revenues and expenses to even out the amount of reported earnings from one year to the next is called

a. revenue recognition. b. income smoothing. c. restructuring. d. accrual-basis accounting.

Business

Answer the following statements true (T) or false (F)

SFAC No. 1 maintains that financial statements should be geared toward specific needs of particular user groups.

Business