An advergame is a sponsored online game, usually for an established brand at its own site
Indicate whether this statement is true or false.
TRUE
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"According to The Complete Garden Flower Book:
‘Pinks are crosses of D. caryophylluss (wild carnation) and D. plumarius (cottage pink).' Allwood Brothers nursery in West Suffox, England has bred an enormous range of cultivars that are free-flowing, given the current conditions." This is example of what type of supporting material? A. Hypothetical example B. Brief example C. Extended example D. Analogy
The view that one's own culture is the center of the universe, and that one's own culture is the normal, natural, and correct way of thinking about and doing things is referred to as
a. xenophobia b. homophobia c. cultural-centrism d. ethnocentrism e. prejudice
Highly abstract language can lead to which of the following problems?
a. stereotyping b. misunderstandings c. blanket judgments d. confusion e. all of these choices are correct
An indication that consumer-focused marketing is influencing public relations is
A) the growing number of mergers of advertising and public relations agencies B) the decline in the growth of public relations C) the increasing sophistication of marketing public relations D) A and B E) A and C