The general purpose of a speech refers to

a. the central idea of the speech
b. the direction of the material in the speech
c. the main objective of the speech
d. the opening statement of the speech


b

Communication & Mass Media

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Why is it important to tie in listening and monitoring to objectives?

What will be an ideal response?

Communication & Mass Media

Kortez confides to Tevin that he is going to propose to his girlfriend. Tevin sincerely tells Kortez, "Man, I think I'm just as excited as you are!" Tevin is experiencing

a. emotion-inducing communication. b. emotion-manifesting communication. c. emotion-responsive communication. d. emotion-motivated communication.

Communication & Mass Media

You’re a PR manager working with regional divisions for the same company. Which reason below most explains why their social media plans might be completely different?

a. twice the press budget in one division than the other b. one division posts more often, with more visitor engagement as a result c. data analytics indicate platform use is different among regional targets d. the southern region is a mostly sunny climate; the northern region mostly rainy

Communication & Mass Media

Most of the communication we engage in daily is routine and not emotionally charged, thus helping us to meet ________ needs.

A. instrumental B. spiritual C. relational D. physical

Communication & Mass Media