Ultra-Long deodorant's tagline is "Timely strength for the match of life." Ads for the product feature a baseball star saying, "You need extra muscle when your day goes into extra time." These ads appear regularly on television and in print media. At the same time, Ultra-Long runs a sweepstakes contest for its customers. To enter the contest, customers have to fill out a $1-off coupon. Through the use of IMC, Ultra-Long is hoping to primarily create ________ for its new product, which is the combination of many factors, including the name, logo, symbols, design, packaging, and performance of the product.
A. brand repositioning
B. brand evangelism
C. brand dilution
D. brand language
E. brand identity
Answer: E
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Reversing entries simplify the entries to pay accrued liabilities from the previous accounting period.
Answer the following statement true (T) or false (F)
R.I.P. Company manufactures herbicide and pesticide. The company had difficulty finding affordable liability insurance. R.I.P. established its own insurance company based in Bermuda for the purpose of insuring R.I.P.'s loss exposures
The company that R.I.P. formed is called a A) captive insurer. B) reciprocal insurer. C) fraternal insurer. D) holding company.
A certificate of deposit that pays 9.8% compounded monthly is better than a similar certificate of
deposit that pays 10% compounded only once per year. Indicate whether the statement is true or false
An honest effort to meet both the spirit and letter of the contract is termed
A. reasonable circumstances. B. sole discretion. C. honest representation. D. good faith.