Which conclusion about the impact of audience variables is warranted by the current state of research??
a. ?The lower your self-esteem, the easier you are to persuade.
b. ?The smarter you are, the harder you are to persuade.
c. ?It is impossible to make blanket statements about the effect of each audience variable on persuasion.
d. ?In all circumstances, positive mood will enhance one’s vulnerability to persuasion.
ANSWER:
c
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