What are the two most important goals for any speech, and what are two ways of accomplishing each goal? Identify differences between the goals.

What will be an ideal response?


- Create a clear message by defining your purpose and clearly stating your thesis. This goal is achieved when the audience understands your main idea.
- Establish positive ethos by conveying confidence, maintaining eye contact, and using a variety of evidence. This goal is achieved when the audience displays a positive reaction to you.

Communication & Mass Media

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The U.S. Supreme Court allowed a state to create free expression rights at private shopping centers under the state Constitution when no such rights exist under the U.S. Constitution. That occurred in:

a) Frisby v. Schultz; b) Board of Airport Commissioners v. Jews for Jesus; c) Hudgens v. National Labor Relations Board; d) Pruneyard Shopping Center v. Robins; e) Fashion Valley Mall v. NLRB.

Communication & Mass Media

In the past 30 years, which of the following has not been true?

a. General-interest magazines have made a comeback. b. Women are the leading consumers of magazines. c. U.S. magazines are targeting specific audiences. d. The nation’s largest magazine targets people over 50.

Communication & Mass Media

The Smith Act was eventually held unconstitutional by the U.S. Supreme Court

a. True b. False

Communication & Mass Media

________ focuses on questions about the nature of reality and what we should be studying.

A. Metatheology B. Epistemology C. Axiology D. Ontology

Communication & Mass Media