What is identified as an approach and philosophy toward completing business transactions that focuses on satisfying customers' needs and wants?

A) advertising
B) marketing
C) public relations
D) journalism
E) social media


Answer: B

Communication & Mass Media

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Which of the following wrongful acts most likely would be a breach of contract rather than a tort?

a. Publishing harmful falsehoods about another person. b. Secretly "bugging" someone's house. c. Failing to pay a model who posed for photographs. d. Playing a cruel practical joke over the radio.

Communication & Mass Media

What is leadroom?

a. giving the lead actor room to move b. leaving space in front of a high-magnitude z-axis motion vector c. the room in which the principal action takes place d. leaving space at screen-top to neutralize the magnetism of the frame e. leaving space in front of a high-magnitude lateral motion vector

Communication & Mass Media

Dialogic communication is communication in which people exhibit respect and concern for one another

Indicate whether the statement is true or false.

Communication & Mass Media

Some cultures, The Netherlands and Thailand, for example, value behaviors such as nurturing and caring for others. This type of culture is referred to as

A. high uncertainty avoidance. B. low power distance. C. femininity. D. low context. E. masculinity.

Communication & Mass Media