What are the Net Promoter Score and the three clusters of customers?

What will be an ideal response?


the Net Promoter Score (NPS), which is derived from the answers to this willingness-to-recommend question on a 10 point scale. Answers to this question to customer actions of referral and repurchase revealed three logical clusters. Promoters are customers who give a "9" or "10" rating. Passives are customers who are passively satisfied and give a "7" or "8" rating. Detractors are customers who give a "0" to "6" rating. The net promoter score is defined as the percentage of promoters minus the percentage of detractors.

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Which theory below is not considered a content theory?

a. Maslow’s hierarchy of needs b. Heinrich’s goal setting theory c. Herzberg’s two-factor theory d. McClelland’s need theory

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If a person signs a written contract and they do not know how to read, the contract could be void due to

A) mistake B) misrepresentation C) duress D) non est factum E) undue influence

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The accounting equation is ________.

What will be an ideal response?

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Which of the following is not an example of a derivative security?

A) Futures contract B) Forward contract C) Hedge D) Option

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