The marketing concept
A. is a definition of marketing to attract customers.
B. focuses on selling and advertising to achieve organizational goals.
C. focuses on production and selling to achieve organizational goals.
D. is a strategy for achieving organizational goals by following management intuition.
E. is a management philosophy that affects all organizational activities.
Answer: E
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During a presentation, one way to make the best use of the backchannel is to
A) review comments point by point as they are being made. B) respond to each comment or question as it is made. C) monitor the backchannel while speaking. D) display the Twitter stream on a screen live. E) schedule Twitter break to review comments during the presentation.
Electronic bulletin boards can be accessed
a. by joining a listserv first. b. by subscribers. c. by anyone. d. through company channels
The process of transferring journal entry information from the journal to the ledger is called
a. journalizing. b. posting. c. footing. d. analyzing.
Leaders sell products and services as opposed to ideas and visions.
a. True b. False