Empowerment is:
a. when the customers participate in providing their own customer service.
b. the same thing as communication.
c. to give official authority or legal power to.
d. the personal force that causes us to behave in a particular way.
c
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How do you know that a group in which you're taking part is suffering from groupthink?
A. Peer pressure makes you agree with the ideas of the other people in your group. B. Minority dissent is allowed, even encouraged. C. All ideas and conclusions must be backed up with data. D. The group would rather take the time to come to the right decision rather than agree too quickly on what may be the wrong decision. E. The group actively considers new ideas, even if these ideas challenge underlying assumptions.
A latent market is an undiscovered marketing segment
Indicate whether the statement is true or false
Sally's is a boutique bakery that specializes in cupcakes. How can Sally's create channel differentiation to stand apart from its competitors?
What will be an ideal response?
Research indicates that high-quality brands stretch farther than average-quality brands, although both types of brands have boundaries
Indicate whether the statement is true or false