Which of the following is one of the four major components of the marketing planning process?
A) allocating resources and monitoring
B) creating a business vision
C) creating a business mission
D) finalizing a business plan
E) completing a portfolio analysis
A
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In the interbank market for foreign exchange, the ____ refers to the difference between the offer rate and the bid rate.
a. cross rate b. option c. arbitrage d. spread
All of the following represent issues that need to be considered in sales management EXCEPT
A. What will the business do with the information collected about customers? B. What image will the sales force represent? C. What would be the cost of the final product that is sold to the customers? D. How much information will be collected on each customer?
________ marketers are not just market-driven, they are proactive market-driving firms
A) Creative B) Responsive C) Inexperienced D) Laidback E) Anticipative
Book value refers to the market value of a long-term asset
Indicate whether the statement is true or false