Which component of the promotion mix is a nonpersonal form of communication that is not paid for directly by a sponsor?
a. sales promotion
b. publicity
c. advertising
d. direct sales
e. trade allowances
b. publicity
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Clive, Doris, and Elgar are the first directors on the board of Face x Face Corporation, a social media host. Subsequent directors are elected by a majority vote of Face x Face's? A) users
B) employees. C) officers. D) shareholders.
What happened to the Union Carbide plant in Bhopal?
a. Union Carbide still operates it b. Dow acquired Union Carbide and now operates the plant c. The plant has been mothballed d. The Indian government now owns the plant and produces dry-cell batteries
Justin has a personal library with over 5,000 novels, most of them bought from Barnes and Noble. He is an example of a Barnes and Noble
A. processor. B. supplier. C. competitor. D. customer. E. distributor.
The responsibility center in which the manager has responsibility and authority over revenues, costs, and assets is the:
A. profit center. B. cost center. C. investment center. D. revenue center.