Marcie works at a public library and she is responsible for purchasing all audiobooks for the library. Marcie reads reviews of the titles from the available monthly circulars, choosing the titles she would like to add to the collection. Marcie then sends the order to the technical services department where Linda places the order. In this case Marcie is playing the customer role of ________.
A. decision maker
B. end user
C. influencer
D. purchaser
Answer: A
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Which of the following would not be a source of information for personal financial statements?
a. Broker's statements b. Income tax returns c. Safe deposit box d. Checkbook e. All of the answers would be a source of information.
Clauses in labor agreements that provide for quarterly cost-of-living adjustments in wages, basing the adjustments on changes in the consumer price index are known as
A. maintenance clauses. B. escalator clauses. C. roll-up clauses. D. guarantee clauses.
Marketers who want to aim at people within several different cultures are usually able to use the same marketing mix for all of them.
Answer the following statement true (T) or false (F)
Which of the following statements best defines a channel of distribution?
A. It is the network of regulatory agencies that regulate production strategies. B. It is thenetwork of organizations and processes that links producers to consumers. C. It is a theory that suggests retail firms and retail categories become more upscale as they go through their life cycles. D. It is the path through which products are produced and packaged in an assembly line.