Sometimes called _______, sensitivity to differences does not mean thatspeakers must abandon their own convictions for those of their audience
a. accommodation
b. empowerment
c. ethnocentrism
d. confidence
a
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All of the following factors are part of listener analysis EXCEPT:
a) audience predisposition toward the speaker. b) the organizational environment. c) captivity. d) demographics.
Listeners will learn information more easily and retain it longer when you relate it to what they already know
Indicate whether the statement is true or false.
A media scholar is looking at why so many Americans are watching This Is Us on television. What kind of effects is this scholar looking for?
A. message effects B. media effects C. ownership effects D. active audience effects
_____ are assumptions and attitudes that we use to filter perceptions to create meaning
Fill in the blank(s) with correct word.