Sometimes called _______, sensitivity to differences does not mean thatspeakers must abandon their own convictions for those of their audience

a. accommodation
b. empowerment
c. ethnocentrism
d. confidence


a

Communication & Mass Media

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Listeners will learn information more easily and retain it longer when you relate it to what they already know

Indicate whether the statement is true or false.

Communication & Mass Media

A media scholar is looking at why so many Americans are watching This Is Us on television. What kind of effects is this scholar looking for?

A. message effects B. media effects C. ownership effects D. active audience effects

Communication & Mass Media

All of the following factors are part of listener analysis EXCEPT:

a) audience predisposition toward the speaker. b) the organizational environment. c) captivity. d) demographics.

Communication & Mass Media

_____ are assumptions and attitudes that we use to filter perceptions to create meaning

Fill in the blank(s) with correct word.

Communication & Mass Media