Explain the major benefits of direct marketing for customers and for sellers
What will be an ideal response?
For customers, direct marketing is convenient, easy to use, and private. It gives buyers ready access to a wealth of products and information, at home or work and around the globe. It is immediate and interactive.
For sellers, direct marketing is powerful for building customer relationships. Marketers can target small groups or individual consumers, tailor offers to individual needs, and promote these offers through personalized communications. It provides great timing and offers a low-cost, efficient alternative for reaching markets.
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Identify the true statement concerning communications between clients and accountants.
A. Even if a state has a statute that grants protection to accountants' working papers, federal courts do not always recognize such state statutes. B. In all states, communications between clients and accountants are treated the same way communications between clients and attorneys are treated. C. Communications between clients and accountants are treated by courts as privileged in the vast majority of states. D. The accountant can never be forced to testify about the client's records and about conversations that the accountant had with the client.
One of the requirements for a factory assembly job at Spruce Industries is that the worker be less
than six feet tall. Aaron applies for the job, but is not hired. Which is true? A) Spruce Industries is in violation of Title VII only if Aaron can show that he is over six feet tall and he was not hired because he was too tall. B) Spruce Industries is in violation of Title VII only if Aaron is over six feet tall. C) Spruce Industries is in violation of Title VII if the height requirement has the result of discriminating against men and the height requirement does not relate to fitness for the particular job. D) Spruce Industries is in violation of Title VII only if Aaron is less than six feet tall.
Raul was a fitness fanatic. If he wasn't out for a run or a bike ride, he was at the gym lifting weights and building muscle. He decided to open a fitness studio, thinking he would be a natural at running such a business
But Raul hadn't counted on the responsibility of keeping records, meeting IRS deadlines, withholding taxes from employees' paychecks, and so on. The business didn't generate enough revenue for Raul to afford to hire someone to take care of these issues for him. Raul had to close the business. Which of the drawbacks of being a sole proprietorship did Raul experience? A) having unlimited financial liability B) having limited financial resources and few fringe benefits C) having management problems D) being unable to franchise E) not being able to sell or pass along the business
The quantity at which total revenue and total cost are equal is referred to as (the)
A. incremental return on investment. B. tipping point. C. zero margin. D. break-even point. E. profitability point.