The U.S. government, during its early formation, saw the role of the press as

A) informers.
B) watchdogs.
C) evangelists .
D) vipers.


Answer: B

Communication & Mass Media

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Communication research from the social science perspective

A. is empirical. B. is the discovery of answers to questions through the application of scientific and systematic procedures. C. uses quantitative and qualitative methods. D. is based on the assumption that research can uncover patterns. E. all of the above.

Communication & Mass Media

When Esther joined an organization as a public relations intern, she was required to learn the intricacies of the organization's operations and commercial aspects. Things were easier for her because she was an economics graduate

Which skill must Esther possess to be successful in the organization? a) Business competence b) Problem-solving ability c) Planning expertise d) Research ability

Communication & Mass Media

What three general means of persuasion were defined by the earliest theorists in classical times?

What will be an ideal response?

Communication & Mass Media

Which of the following is an example of a secondary source of information?

a. a pioneer woman's journal of her trek across the prairies b. a television documentary on the Civil War c. letters from a veteran of World War II relating the attack on Pearl Harbor d. a TV interview with the survivor of an avalanche

Communication & Mass Media