Answer the following statement(s) true (T) or false (F)
1. The textbook argues that we pay advertisers to condition us.
2. Each year, the amount of money spent on advertising grows dramatically.
3. The more you understand about how ads are designed, the more you can appreciate the effort that goes into this process.
4. Most ads are designed to convince people to buy the product.
5. Ads usually present one simple claim and emphasize it over and over.
1.true
2.true
3.true
4.true
5.true
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Which guideline do most companies issue to employees who write blogs and participate in other social media?
a. Identify yourself b. Keep the tone light c. Allow comments d. Engage the audience
A speech to __________ teaches or demonstrates a process
a. instruct b. describe c. report d. explain
Explain how the five Communication Principles for a Lifetime can be incorporated into the selection of your supporting materials.
What will be an ideal response?
Skills training targets which of the following skills?
a. Selecting a specific purpose b. Analyzing the audience c. Researching the topic d. Rehearsing and delivering a speech e. All of the above