Name the global giants of media. What influence does globalization of communications media have on content diversity?
What will be an ideal response?
ANS: The six largest global media companies are Time Warner, Disney, Bertelsmann, Viacom, News Corporation, and Sony/Columbia/TriStar. Globalization leads to less content diversity overall, although it may present more options at the local level. With a few corporations seeking maximum audiences, diversity of media products shrinks, and variable cultural points of view are consolidated into a global product.
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Identify the areas of misunderstandings in the team environment
What will be an ideal response?
Which of the following is associated with right brain functions?
A. logical B. sequential C. factual
The Kerner Commission _____
A) advocated two-way symmetry B) established basic employee rights C) criticized U.S. media for their lack of minority journalists D) restricted government public relations E) established investor relations regulations
Which of the following statement about uses and gratifications is appropriate?
a) This perspective takes the view of the media managers b) Uses and gratification researchers assume that audience members are not active c) This perspective can articulate their reasons for consuming various media content d) This perspective has its roots in the 1920s when researchers became interested in why people couldn’t resist media messages