What is a form of return of investment (ROI)?
a. Advertising value equivalency
b. Measuring message exposure
c. Monitoring social media
d. Evaluating newsletters and brochures
A
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What is the basic function of a microphone?
a. to change actual sounds into loudspeaker sounds b. to mix various sounds together c. to amplify actual sounds d. to convert actual sound waves into electric energy e. to control the volume of sounds entering the audio mixer
What is an example of reasoning by sign?
A. Gathering clouds and increased winds indicate that a storm is approaching. B. A Surgeon General's warning indicates that smoking is harmful to your health. C. Three straight playoff losses indicate that a team is unsuccessful in the postseason. D. Inspiring stories of Michael Jordan, Bill Clinton, and Ross Perot indicate that even a person with a modest upbringing can be successful in America.
Arguments from form are also known as _________________ arguments
a. inductive b. analogic c. causal d. deductive
A(n) ________ refers to a personal estimation of the strength of opposing sides on a public issue.
A. quasi-statistical sense B. opinion C. train test D. interpretation