Advertising in which medium relies on a mix of visual and auditory techniques?
A. newspapers
B. radio
C. magazines
D. direct marketing
E. television
Answer: E
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GP Corp. had been contracted by the public services department of Kingston to install monitoring systems at all public places. This was to be done in two phases and the city had the right to terminate the contract. GP had plans to use a subcontractor, Rex, whom they usually hired for the last phases of projects executed by them. After two weeks of the work, the city of Kingston found that things were not going according to plan and terminated GP's contract. Under these circumstances:
A. Rex cannot sue the public services department of Kingston because he is a creditor beneficiary. B. Rex can sue the public services department of Kingston because he is a third-party donee beneficiary. C. Rex can sue the public services department of Kingston because he is involved in a novation. D. Rex cannot sue the public services department of Kingston because he is only an incidental beneficiary.
Canberry Corporation had net income of $100,000, beginning total assets of $760,000 and ending total assets of $680,000. Its return on total assets is:
A. 760% B. 13.9% C. 13.2% D. 680% E. 14.7%
All of the following are benefits of new product development to a firm except
A. creating diversification and reducing risk. B. avoiding market saturation from products that have been on the market for a long time. C. reducing the costs of production. D. keeping up in a market with short product life cycles where sales come mostly from new products. E. satisfying the changing needs of current and new customers.
Grayson's has been in the publishing business for fifty years. In the past two years, the company has noticed that book sales have been tapering off, as more and more readers prefer formats they can read on e-readers or smartphones. Grayson's needs to analyze the changes in the environment so that it can change its business strategies and meet the needs of the new market. It commissions a market research firm to collect information about the recent changes in reading habits. Which of the following questions is the most irrelevant for this purpose?
A. How many books does an individual customer buy in a month? B. What types of books do customers buy in traditional form? C. Which format is more reader-friendly, e-books or traditional books? D. How much do readers spend on e-books in a month?