The number one rule in advertising is

a. Advertising is a business
b.Creativity rules advertising
c.Anyone can be creative with hard work
d.Creative directors are always right


a. Advertising is a business

Communication & Mass Media

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We can use alliteration to emphasize an idea, to create a humorous tone, or as a(n) ________ device (a verbal device that makes information easier to remember)

Fill in the blank(s) with correct word

Communication & Mass Media

Films have been relatively easy for many people to copy ever since _______________

a. videotape technology came into wide use in the 1980s b. Edison developed the motion picture camera in the 1880s c. DVDs were introduced in the 1990s d. made-for-TV movies became common in the 1970s

Communication & Mass Media

Hitchcock's useofa combination zoom-track in opposingdirections in Vertigo has been widely"quoted"to elicitasenseoffear, anxiety, disorientation, orto emphasize an emotional reaction in allofthe followingEXCEPT:

a. Clockers b. Jaws c. Goodfellas d. Straw Dogs

Communication & Mass Media

In the United States, expectations for appearance in public are very informal.

Answer the following statement true (T) or false (F)

Communication & Mass Media