A company can be said to have used ________ if the company distinguished among customers buying on the basis of price, service, and quality
A) global segmentation
B) microsegmentation
C) short-term segmentation
D) macrosegmentation
E) geographic segmentation
B
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What is the correct formula for B10?
a) =YIELD(B2,B3,B4,B9/10,100,B7,B8)
b) =RATE(YEARFRAC(B2,B3,B8)*B7,B4*B6/B7,-B9,B6)*B7
c) =YIELD(B2,B3,B4,B9/B6*100,B6/B6*100,B7,B8)
d) All of the above
e) None of the above
If a 20-year bond pays interest of 8 percent semiannually, the present value of the bond is calculated based upon (1 ) 4 percent and 40 periods for the interest, and (2 ) 8 percent and 20 periods for the face amount of the bond
Indicate whether the statement is true or false
Cape Sky Inc, an international insurance and financial services company, is the primary sponsor of the annual New York City Marathon, which is attended by over one million fans and watched by approximately 300 million viewers worldwide
The Cape Sky logo and name are displayed throughout the race course. Cape Sky most likely sponsors this event in order to appeal to which of the following types of publics? A) financial publics B) citizen-action publics C) government publics D) general publics E) internal publics
A monopoly power is characterized by ________
A) a market share of below 20 percent B) an inability to control prices in the market C) an ability to exclude all competition from other sellers D) a presence of multiple substitute goods at competing prices