Public relations as a profession began when John D. Rockefeller hired Ivy Lee to change the image of his

company and himself. What event triggered Rockefeller to hire the young publicist?

a) Congressional
investigation of the Rockefeller industry; b) Ida Tarbell's muckraking article attacking Standard Oil Company; c) The
Ludlow Massacre; d) J.P. Morgan's attack on Rockefeller; e) all of the above


b

Communication & Mass Media

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When a speaker is advocating for acceptance of his viewpoint on a particular topic, the goal of the speech is to __________.

A. persuade B. inform C. inspire D. entertain

Communication & Mass Media

Computer-mediated communication is said to be filtered, which meaning it lacks __________

Fill in the blanks with correct word

Communication & Mass Media

Plug-ins are:

a. not very versatile. b. capable of performing an extremely wide variety of signal processing. c. becoming outmoded. d. are available only in expensive bundles.

Communication & Mass Media

Many speakers get butterflies in the stomach before speaking, but confident communicators know how to interpret and manage their symptoms as a source of energy

Indicate whether the statement is true or false.

Communication & Mass Media