OES Office Systems' use of fax machines to carry its advertising messages to its business customers is which component of the communication process?
A. Encoding process
B. Decoding process
C. Communication channel
D. Sharing of meaning
E. Noise minimization
Answer: C
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Intimate distance, which is typically reserved for family and intimate relationships, is usually ________.
A. 12 or more feet B. 0 to 18 inches C. 4 to 12 feet D. 18 inches to 4 feet
The break-even volume for a company is ________
A) operating income minus fixed expenses B) operating income plus fixed expenses divided by margin per unit C) fixed plus variable expenses minus sales D) fixed expenses divided by margin per unit E) company sales divided by industry sales
Which of the following will the auditor will not consider when making a materiality determination?
a. Potential default on loan covenants. b. Changes in segment earnings or trends in earnings. c. Factors that would affect the market's perception of future growth and cash flow for the company. d. All of these insights would be considered.
The first three steps involved in developing the customer benefit plan (in their correct order) are:
A. developing business proposition, developing marketing plan, and closing the sale. B. developing marketing plan, developing FAB, and developing business proposition. C. developing marketing plan, developing business proposition, and closing the sale. D. developing benefits, developing business proposition, and developing marketing plan. E. developing FAB, developing marketing plan, and developing business proposition.