Personalization refers to
A. a process that automatically groups people with similar buying intentions, preferences, and behaviors and predicts future purchases.
B. an Internet-enabled digital environment characterized by face-to-screen exchange relationships and electronic images and offerings.
C. the interactive, Internet-enabled system that allows individual customers to design their own products and services by answering a few questions and choosing from a menu of product or service attributes, prices, and delivery options.
D. the solicitation of a consumer's consent to receive e-mail and advertising based on personal data supplied by the consumer.
E. the consumer-initiated practice of generating content on a marketer's website that is custom-tailored to individual's specific needs and preferences.
Answer: E
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