Which of the following is a key trend affecting marketing strategy planning?
A. less use of technology in personal selling
B. slower new-product development
C. growth of marketing information systems
D. less international market development
E. decreasing size of senior and ethnic submarkets
Answer: C
You might also like to view...
Information-technology companies such as Motorola favor a(n) ______ structure because they constantly have to adjust to technological change.
A. mechanistic B. bureaucratic C. formalized D. organic E. tall
Bargain Town recently reported sales revenues of $800,000, a total contribution margin of $300,000, and fixed costs of $180,000. If sales volume amounted to 10,000 units, the company's variable cost per unit must have been:
A. $50. B. $32. C. $12. D. $92. E. None of the answers is correct.
A court can exercise jurisdiction over a corporate defendant if the court is located in the state in which the corporation has a production plant
a. True b. False Indicate whether the statement is true or false
List five steps that can be taken to protect from credit card fraud
What will be an ideal response?