In the linear trend equation, T = b0 + b1t, b1 represents the
a. trend value in period t
b. intercept of the trend line
c. slope of the trend line
d. point in time
C
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Which of the following statements does not describe how retailers use a customer lifetime value (CLV)?
A. Sophisticated statistical methods are typically used to estimate the future contributions from past purchases. B. CLV is used to identify and cater to the best and more profitable customers. C. A customer who spends $800 twice a year has a higher CLV than a customer that spends $100 each month. D. An RFM analysis is often used by catalog retailers and direct marketers in estimating their customers' lifetime value. E. CLV should be estimated under the assumption that the customer's future purchase behaviors will be the same as they have been in the past.
According to the table, "Four Resources for Decision Making," which of the following resources is action-oriented?
a. Observations b. Assumptions c. Value Judgments d. Descriptions e. None of the above
During an external information search, a consumer is most likely to enlarge his search and consider more alternative brands when:
a. he has a great deal of prior experience while shopping for the product or service. b. the perceived risk of the product or service to be purchased increases. c. he is confident of making a purchase decision with the information at hand. d. the product or service to be bought is a frequently purchased, low-cost item.
Copied below is a portion of the answer report that shows the status of the variable cells related to the faculty assignment. Which of these statements is consistent with the answer report?
Cell Name Original Value Final Value Integer $J$15 Saba Intro 1 2 Contin $K$15 Saba Project Mgt 1 0 Contin $L$15 Saba Quality Control 1 0 Contin $M$15 Saba Planning/Control 1 0 Contin $N$15 Saba Logistics 1 0 Contin $O$15 Saba Mgt Science 1 1 Contin $J$16 Geoff Intro 1 0 Contin A) Geoff is assigned to teach Introduction to Operations. B) Tim is assigned to teach two courses. C) David is assigned to teach Introduction to Operations D) Saba is assigned to teach two courses.