Which of the following statements about consumer and business markets is true?
A. It is often easier to define customer needs in business markets.
B. A marketing mix directed at an organizational customer is usually less precisely adjusted to the needs of the specific customer.
C. Promotion to consumer markets usually relies more heavily on the use of personal selling.
D. None of these statements is true.
Answer: A
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There are three basic question format options and each has two options
Indicate whether the statement is true or false
At Neiman Marcus, a first-class department store, customers shop for specialty products and have come to expect assistance in every phase of the shopping process. Neiman Marcus is a ________
A) self-service retailer B) limited-service retailer C) full-service retailer D) specialty store E) superstore
In a short essay, discuss how the practices of one time charges and cookie jar accounting enable managers to manipulate financial statements or manage earnings.
What will be an ideal response?
Which one of the following is a false statement about the "sick-building" syndrome?
A. It can manifest itself in skin rashes and upper-respiratory infections. B. It is commonly found in office buildings constructed during the 1950s. C. It is present when at least 20 percent of the employees complain of the symptoms that disappear when the employees leave the building. D. A number of the factors contributing to the "sick-building" syndrome result from various construction features of the building.