Which of the following is true about a probability sample?

A) The observation method is used to select people who appear most willing to participate.
B) Convenience is the key determinant of who participates.
C) A researcher uses personal judgment to select participants.
D) Every member of the population is included in the sample.
E) Each member of the population has some known chance of being included in the sample.


E

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Which of the following elements of the marketing communications mix refers to any paid form of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor via print, broadcast, network, electronic,

and display media? A) advertising B) personal selling C) sales promotion D) direct marketing E) public relations

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Savvy individuals and institutions must recognize the importance of ________

A) appropriate use of modern technology in communicating with one another B) recognizing the role each plays in modern society C) effectively interpreting the institution's philosophies, policies, practices, and views to the public D) hiring professional communicators to act as mouthpieces

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What is the cardinal rule for public relations practitioners?

A) to never, ever lie B) don't get caught C) spin the issue to sway public opinion D) be mindful of how your words can sway the public

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The English rule provides that the final assignment in time prevails, regardless of notice

Indicate whether the statement is true or false

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