When developing objectives, the PR practitioner will gather a variety of perspectives from within the organization. Why is this important and how might this effort affect the objectives?
What will be an ideal response?
The role of a practitioner is to gather a variety of perspectives on the challenge or
opportunity, as well as potential objectives. With that in mind, these may not always be
the best communication objectives for that particular moment. Approved objectives also
often reflect--for better or worse--the organization’s internal politics, personalities, and
priorities.
You might also like to view...
Throughout her speech to a male and female audience about management techniques, Monica continually referred to managers in feminine terms
She said such things as, "When a manager has to confront a disgruntled employee, she needs every ounce of tact and patience she can get" and "The effective manager will clearly convey to her employees what she expects from them." According to your text's information on sexist language, was Monica communicating appropriately? A. Yes; if female managers are ever going to receive equal representation in management levels of corporations, people must get used to hearing feminine language used to refer to them. B. No; Monica's use of feminine pronouns was just as sexist, exclusive a practice as if she had only referred to a manager as him. C. Yes; since Monica was a female manager and women were present in the audience, her language choices reflected her use of the receiver orientation to communication. D. No; Monica should have used generic, masculine pronouns because most people recognize these terms as substitutes for all people.
Linda listens to her friend intently as he gives her directions to his house so she can attend a surprise party for a friend. She writes down every detail of what he says. Once she arrives at his house, she no longer employs such detailed listening
She can sit back and enjoy the conversation. Linda was able to change her way of listening because she was able to do which of the following? a. Mentally summarize the message b. Identify her listening goal c. Link message details with the major idea of the message d. Practice by listening to difficult material
Before making a decision, a team should compare the pros and cons of the possible solutions
Indicate whether the statement is true or false
Which action exemplifies the concept of securing affirmation?
A. taping a note that says "I am a worthy person" to your bathroom mirror and saying those words aloud every morning B. seeking out negative people with whom to interact C. interacting with negative people with whom you can identify D. listening to and focusing on negative criticism