Domino's Pizza has a well-known slogan: "We'll deliver in 30 minutes or less, or it's free!" By using this slogan, what has the pizza maker achieved?
A) Given a sense of exclusivity to its customers
B) Increased its ability to charge a price premium for its product (because buyers see its differentiating features as worth something extra)
C) Coordinated with suppliers to better address customer needs
D) Created a new delivery system
E) Built a unique customer value proposition
E) Built a unique customer value proposition
To achieve product differentiation, a company must incorporate desirable features into its product or service to clearly set itself apart from its rivals' lacking attributes, as shown in the approach taken by Domino's Pizza. A differentiation strategy, like Domino's Pizza's, calls for a customer value proposition that is unique. The strategy achieves its aim when an attractively large number of buyers find the customer value proposition appealing, becoming strongly attached to a company's differentiated attributes
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