What are the three essential elements of a powerful brand?
What will be an ideal response?
The three essential elements are the values that characterize the brand, the brand's reason for being (other than making money), and the future environment that the brand aims to facilitate.
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A piece of personal property affixed to real property is called a ________.
Fill in the blank(s) with the appropriate word(s).
Which of the following is an example of a study whose goal is to find opportunities or to identify problems with an existing strategy?
A) pricing test B) image analysis C) web site evaluation D) environmental analysis studies E) tracking studies
Humor is a universal human characteristic; people of most cultures find similar things humorous
Indicate whether the statement is true or false.
Lies, bluffs, threats, and intimidation are examples of _______________________________ used in distributive bargaining.
Fill in the blank(s) with the appropriate word(s).