What is relationship management, and why is it so important?
What will be an ideal response?
• It is a critical aspect of reputation management.
• It is the aligning of communications with an organization's character and its actions.
• Done well, it leads to recognition, credibility, and trust among key constituents.
• It raises sensitivity to how an organization, its people and products conducts itself.
• It recognizes and therefore helps organizations and people in power or the limelight to be responsible to the broader society and empathetic to the broader society's needs.
• It has become a front-line focus for public relations practitioners.
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Debenture bonds are only issued by companies with an excellent credit rating
Indicate whether the statement is true or false
Which of the following events would not result in a cash inflow?
A) sale of preferred convertible stock B) common stock issued as a stock dividend C) reissuance of treasury stock D) loss of building destroyed by hurricane but partially reimbursed by insurance
Intensive distribution is often used with ________
A) consumer packaged goods B) industrial equipment C) luxury goods D) nonmass-market goods
______________ occurs when a relatively small number of people with a large stake in the action of the firm are impacted by the decision.
a. Social consensus b. Magnitude of consequences c. Concentration of effect d. Temporal immediacy