Compare and contrast the two major types of advertising and give an example of each.
What will be an ideal response?
The goal of institutional advertising is to promote an industry, company, family of brands, or some other issues broader than a specific product. Institutional advertising is often used to inform or remind, but to a lesser degree to persuade.
The vast majority of advertising is product advertising, designed to increase purchase of a specific offering (good or service). Three principal types of product advertising are available: pioneering advertising, competitive advertising, and comparative advertising.
Examples will vary.
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Compensation of executives has soared over the last forty plus years to more than 271 times the pay for average workers. Remedies to rein in executive compensation include all but:
A. Clawbacks of compensation when it can be shown executives knew of fraud B. More diligent board oversight of compensation packages C. Restrictions by the law as to the maximum total compensation allowable D. Say on pay provisions
Primary advantages of PERT are that it is flexible and easy to use
Indicate whether the statement is true or false
With the use of the elemental standard data approach:
A) there is no need to estimate allowances. B) managers can develop standards for new work before production begins. C) time studies are not needed. D) the need to specify job variables that affect times for each work element is eliminated.
Which of the following is a reason for selecting a mutual fund?
a. its historic return b. high tax efficiency c. charging 12b-1 fees instead of load fees d. often realizing portfolio gains