According to Citizens United v. Federal Election Commission, which of the following is not a reason to allow corporations the right to spend money and advertise for political candidates?
a. Political speech is the most important, and most protected, speech that exists. It is crucial to the democratic process that political speech be encouraged and heard.
b. The immense wealth of a corporation allows it to be the most accurate in providing messages to people.
c. Presidents and members of Congress often consult with corporate leaders on a number of issues, suppressing all corporate political speech would eliminate the ability for non-profits and smaller corporations to oppose or reject publicly the position of those larger corporations being consulted.
d. Restrictions do not protect minority or dissenting shareholders because they can address disagreement through the corporate democratic process.
B
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Marketers use demographics and psychographics to ________
A) better understand their competitors B) better understand their customers C) better predict company strengths D) conduct a break-even analysis E) evaluate pricing strategies
Bradley is a media consultant for a statewide political campaign. His primary strategy is customizing messages for different segments of the population based on demographics and other relevant characteristics. Beyond that, he designs messages that he believes his target audience will be likely to share with those who are harder to reach. Which quality of new media does this best exemplify?
a. two-way b. novel c. technologically advanced d. individualized
Seaquest Company's contribution margin income statement is presented below. Sales for the current period consisted of 5,000 units. Determine the company's break-even point in dollars. Seaquest CompanyContribution Margin Income Statement?Sales$125,000Variable costs90,000Contribution margin35,000Fixed costs28,000Net income$7,000
What will be an ideal response?
In Hofstede’s study of work values, ______ is the extent to which the self-identity of a society’s members depends on individual characteristics or the characteristics of the groups to which the individual belongs on a permanent basis.
What will be an ideal response?