Marketers need to understand the ________ environment of a country from two perspectives: the overall level of development of a country and the current stage of its business cycle
A) political and legal
B) sociocultural
C) economic
D) technological
E) natural
C
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Which of the following portrays all the economic transactions of a country with the rest of the world?
A) balance of payments B) International Comparison Program C) purchasing power parity D) Gross National Product per capita
A __________ marks the end of promotions.
A. content plateau B. structural plateau C. life plateau D. sabbatical plateau
Recognizing that you have the right people in critical leadership roles is not an HR responsibility but rather a business imperative that must be truly owned by the leaders of a firm.
Answer the following statement true (T) or false (F)
Which of the following was likely an effect of the unification of European markets?
A. Many of the taxes and rules that had limited trade among member countries of the European Union were eliminated. B. The need to adjust strategies to reach submarkets of European consumers disappeared. C. Consumer prices rose and job opportunities became limited. D. The unification complicated inter-European commerce and trade directly. E. Firms operating in Europe had more difficulty obtaining access to large markets.