Gillette developed the Fusion and Mach 3 shaving systems. These products created superior customer value as a result of the company core competency in research and development.
Answer the following statement true (T) or false (F)
True
For a core competence to create value and provide a viable basis for synergy among the businesses in a corporation, it must meet three criteria: it must enhance competitive advantage by creating superior customer value; different businesses in the corporation must be similar in at least one important way related to the core competence; and it must be difficult for competitors to imitate or find substitutes for it. Every value-chain activity has the potential to provide a viable basis for building on a core competence. At Gillette, scientists developed the Fusion and Mach 3 after the introduction of the tremendously successful Sensor System because of a thorough understanding of several phenomena that underlie shaving. These include the physiology of facial hair and skin, the metallurgy of blade strength and sharpness, the dynamics of a cartridge moving across skin, and the physics of a razor blade severing hair. Such innovations are possible only with an understanding of such phenomena and the ability to combine such technologies into innovative products. Customers are willing to pay more for such technologically differentiated products.
You might also like to view...
A company has four vendors and the accounts payable subsidiary ledger shows the following balances.
Calculate the accounts payable balance in the general ledger.
A) $429,295
B) $562,425
C) $278,821
D) $283,604
A company has computed that their "margin" is .18. Which of the following statements is the best interpretation of these results?
A) $.18 of every $1 invested in assets is net profit. B) $.18 of every $1 made in sales is profit. C) Every $1 invested in assets generates $.18 in sales revenue. D) Every $1 invested in assets generates $.18 of segment margin.
The Revised Uniform Partnership Act states that a partnership will be dissolved if a partner leaves
Indicate whether the statement is true or false
A statement of a schedule of requirements for individual end items is called:
A) a capacity plan. B) a material requirements plan. C) a production plan. D) a master production schedule. E) none of the above