Analytical CRM provides customer segmentation, which divides a market into categories that share similar attributes such as age, location, gender, habits, and so on. By segmenting customers into groups, it becomes easier to create targeted marketing and sales campaigns, ensuring that you are not wasting resources marketing products to the wrong customers.
Answer the following statement true (T) or false (F)
True
Analytical CRM provides customer segmentation, which divides a market into categories that share similar attributes such as age, location, gender, habits, and so on. By segmenting customers into groups, it becomes easier to create targeted marketing and sales campaigns, ensuring that you are not wasting resources marketing products to the wrong customers.
You might also like to view...
According to a BusinessWeek summary of management studies, which of the following is characteristic of men in the workplace, compared with women?
A. Being more collaborative. B. Producing higher quality work. C. Using a more autocratic style. D. Generating more new ideas. E. Being more effective.
The ‘R' in REA stands for
a. ratios b. relationships c. resources d. reserves
As a company's accounts receivable turnover ratio increases from one year to the next, they will find that the number of days' sales in receivables:
A) decreases. B) increases. C) stays the same. D) can not be determined.
A creditor who has the only secured interest in the debtor's collateral has priority over unsecured interests
Indicate whether the statement is true or false