The Girl Scouts introduced a cookie finder app in 2013. In the context of change drivers impacting the future of marketing, this reflects the ________.
A. shift to justifying the relevance and payback of the marketing investment
B. shift in generational values and preferences
C. shift to product glut and customer shortage
D. shift in power from marketer to customer
E. shift to distinguishing Marketing (Big M) from marketing (little m)
Answer: B
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