Stock options do not require a cash outlay from the company, while stock appreciation rights often do require a cash outlay
Indicate whether the statement is true or false
T
You might also like to view...
Which of the following promotion tools involves building up a good corporate image and handling unfavorable stories and events?
A) sales promotion B) personal selling C) direct marketing D) public relations E) advertising
Unsolicited proposals are often organized using a direct format
Indicate whether the statement is true or false.
Video game enthusiasts are an example of a market segment that
A) is difficult to reach by traditional media, but highly involved in social media. B) is easiest to reach through television advertising. C) is most receptive to product placement in films and television programming. D) cannot be accurately measured, either demographically, psychographically or behaviorally. E) make purchase decisions largely based on in-store sales promotion tactics.
A clear message brings about effective communication because
a. it relaxes the listener. b. it is prepared for the selective listener. c. it eliminates the need for additional information or clarification. d. it eliminates the need for nonverbal communication.