The political, economic, demographic, sociocultural, technological, and legal factors that affect a company's ability to meet its marketing goals are all part of
A. external environmental factors.
B. the marketing environment.
C. a company's demographic characteristics.
D. a company's internal forces.
E. the organizational environment.
Answer: B
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This logical fallacy presents two alternatives when more possibilities exist
A) faulty comparison B) slippery slope C) either/or thinking D) faulty causation
Which of the following is not true concerning target costing?
A) It is a useful tool for establishing cost reduction goals for products in the design stage. B) It is the difference between the sales price needed to capture a predetermined market share and the desired per-unit profit. C) Target costs are externally driven. D) The principal challenge of target costing is finding cost reductions. E) All of these are true.
Expected monetary value (EMV) is the average or expected monetary outcome of a decision if it can be repeated a large number of times
Indicate whether the statement is true or false
Which of the following generates demand forecasts using statistical tools and forecasting techniques?
A. Bullwhip effect. B. Demand planning software. C. Supply chain visibility. D. Supply chain execution software.