A type of cultural adaptation in which an individual gives up his or her heritage and adopts the mainstream cultural identity is called ________.

A. assimilation
B. integration
C. segregation
D. separation


Answer: A

Communication & Mass Media

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A rhetor can be a person, institution, or a corporation

Indicate whether the statement is true or false.

Communication & Mass Media

Research indicates that leaders with a democratic style tend to produce more __________ among group members.

A. hostility and aggression B. originality and individuality C. lethargy and task-avoidance D. conflict and dissension

Communication & Mass Media

Essential components of communication include sender, listener, message, channel, feedback, environment, context and interference

Indicate whether the statement is true or false

Communication & Mass Media

In the United States, the idea that murder is a good thing has a negative ________.

a. orientation. b. valence. c. connection. d. intensity.

Communication & Mass Media