Which of the following tools or combinations of tools is most influential at the comprehension stage of buyer readiness?
A) sales promotion and advertising
B) advertising and personal selling
C) publicity and personal selling
D) reminder advertising and publicity
E) sales promotion and personal selling
B
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________ aims to convince current purchasers that they made the right choice
A) Persuasive advertising B) Informational advertising C) Reinforcement advertising D) Reminder advertising E) Comparative advertising
A class action lawsuit is certified only if there is commonality among the plaintiffs' claims.
Answer the following statement true (T) or false (F)
Which of the following statements is true regarding the staffing process and the supervisor?
a. The staffing function is an ongoing process for the supervisor. b. Once the supervisor has a department fully staffed, the staffing function is over. c. The staffing function is carried out only when a department is established. d. A supervisor has a nominal role in the staffing function.
An engineering drawing shows the:
A) dimensions, tolerances, materials, and finishes of a component. B) dimensions, tolerances, cost, and sales or use volume of a component. C) materials, finishes, machining operations, and dimensions of a component. D) cost, materials, tolerances, and lead-time for a component. E) cost, dimensions, and machining operations for a component.