Message analytics is a technique used primarily for

a) Baseline polling
b) Environmental monitoring
c) Public relations audits
d) All of the above


b

Communication & Mass Media

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In terms of public broadcasting, underwriting means

A) paying for a public announcement that is required by law. B) providing a generous non-cash donation.. C) making a contribution that receives on-air acknowledgements from the station. D) paying a service charge to become a "member of the station."

Communication & Mass Media

In 2003 the Supreme Court clarified the decision cited in the previous question by holding that cross-burning is not protected by the First Amendment if it can be shown that it was intended to intimidate anyone. The 2003 case:

a) R.A.V. v. St. Paul; b) Virginia v. Black; c) Wisconsin v. Mitchell; d) Scheidler v. National Organization for Women; e) Ward v. Rock Against Racism.

Communication & Mass Media

Lynnette likes to go out with her friends from time to time, but her boyfriend Harold wants to spend all his time with Lynnette. To make him happy, Lynnette decides to stop going out with her friends and spends every night at home with Harold. This is the strategy of:

  a.  selection.   b.  neutralization.   c.  reframing.   d.  separation.

Communication & Mass Media

An informative speech about the gradual evolution of American beliefs on the subject of Global Warming is an example of a: a. topical pattern

b. spatial pattern. c. causal pattern. d. chronological pattern.

Communication & Mass Media