What is one reason that matched appeals might be more persuasive than mismatched appeals?

What will be an ideal response?


matched appeals meet psychological needs or matched appeals are processed more deeply.

Communication & Mass Media

You might also like to view...

In U.S. v. Williams, a 2008 decision, the Supreme Court:

a) upheld the PROTECT Act; b) overturned the PROTECT Act; c) reversed its earlier decision upholding the Children’s Internet Protection Act; d) ruled that schools must use filtering software on all computers accessible to students; e) ruled that schools may not use filtering software.

Communication & Mass Media

Social influences on perception include

a. gender/sex and occupational roles. b. gender and culture. c. personality and sex. d. career/occupational roles and personality.

Communication & Mass Media

__________ questions allow for detailed responses in your

interviews and surveys. Fill in the blanks with correct word

Communication & Mass Media

________________ beliefs are made up of the fundamental teachings in a culture.

a. Peripheral b. Formal c. Central d. Linear

Communication & Mass Media