Specific sets of expectations that people use to make sense of social situations at given points in time are called
a) upshifts
b) downshifts
c) remakings
d) frames
d) frames
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Which of the following is something you need to know to be able to judge whether you can reliably use existing research?
a. who sponsored the research b. how the data was collected c. from what population the data was collected d. all of the above
Self-handicapping strategies serve the purpose of _______
a. excusing failure b. confirming self-image c. securing help d. hiding faults
What is one reason polysemy can be a highly desirable content feature for mass-market media?
A. Polysemic texts are open to interpretation. B. It only appeals to the ages range of 30–40. C. Polysemic texts are easy to digest. D. Both it only appeals to the ages range of 30–40 and polysemic texts are easy to digest.
When developing a direct message, where should you make your main idea?