A _____ falls between the product layout and the process layout.
A. cellular layout
B. line layout
C. fixed position layout
D. functional layout
Answer: A
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Contests and coupons are both types of ________
A) indirect marketing B) sales promotion C) personal selling D) public relations E) advertising
The Net Promoter Score (NPS) is derived from the answers to a willingness-to-recommend question
Indicate whether the statement is true or false
Which of the following is/are not a useful source of competitor information due to
nondisclosure agreements with competitors? A) customers in consumer markets B) government census data C) retailers in consumer markets D) business publications
Improvement of Poor Questionnaire Meacham Industries is a small company that wants to improve communications between its supervisors and employees. A questionnaire has been developed for employees to determine their attitudes toward communicating with
their supervisors.The following questions are in the form of a draft and need to be rewritten for clarity and easy tabulation. (a) Do you work in the office, maintenance, assembly line, or shipping? (b) How long have you worked here? (c) Do you think most supervisors are approachable? (d) Do you feel that you can talk to your supervisor when needed? (e) Is your supervisor available to answer questions? (f) How do you prefer to communicate with your supervisor? (g) How does your supervisor usually communicate with you? (h) Does your supervisor give you feedback? (i) Does your supervisor give reprimands? How? (j) Do you think an employee suggestion box would be useful? Required: Rewrite the above questions for clarity and easy tabulation of results.