Data mining is important in advertising because it _______________
a) enables advertisers to use a variety of media at once
b) enables more targeted advertising
c) directly increases consumer needs
d) serves a broader audience
Answer: B
You might also like to view...
Discrimination refers to negative attitudes toward an organizational member based upon gender or perceived culture.
Answer the following statement true (T) or false (F)
"To entertain" is a general purpose statement for a speech to entertain
Indicate whether the statement is true or false
What are you attempting to do when you resurrect heroes and heroines?
A) revitalize beliefs B) arouse enthusiasm C) demonstrate the need for involvement D) present a clear plan of action
Generally, you can serve as a presentation aid to demonstrate or illustrate major points
Indicate whether the statement is true or false