Write two vision statements about why corporate leaders and philanthropists should support your university or educational program. In the first speech, write the type of vision statement that transactional leaders would write according to the study on vision statements. In the second, write the vision statement that transformational leaders would write.

What will be an ideal response?


Here is the textbook summary of the study that examined the vision statements of transactional and transformational leaders:

Some interesting research by Sosik and Dinger (2007) suggests that transformational leaders and transactional leaders use different approaches to influence and motivate their followers. They surveyed 183 corporate leaders from six different industries as well as 809 of their subordinates. The followers rated their leaders on inspirational motivation, idealized influence, transactional contingent reward, and laissez-faire leadership. The leaders, who were enrolled in a management development class, wrote a vision statement for a university alumni association. The vision statement was supposed to encourage alumni to become more committed to the alumni organization as well as more active in its meetings. In addition, the leaders were told to write a vision statement that they thought would get the alumni to identify with them as a leader. The researchers found that leaders who were rated as transformational leaders by their subordinates wrote vision statements that were optimistic and confident. Moreover, their vision statements stressed values, the importance of participation, and intrinsic benefits. In contrast, the vision statements written by the transactional leaders emphasized goals, time frames, and extrinsic benefits.

Business

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