What type of promotional effort would a marketer likely use for a product in the decline phase?
What will be an ideal response?
Because sales drop off, a marketer would be likely to drastically reduce spending on the promotion mix and focus on individualized ways to communicate with the small group of loyal users of the product.
You might also like to view...
Marst Corporation's budgeted production in units and budgeted raw materials purchases over the next three months are given below: JanuaryFebruaryMarchBudgeted production (in units)70,000?80,000Budgeted raw materials purchases (in pounds)142,400151,600158,800Two pounds of raw materials are required to produce one unit of product. The company wants raw materials on hand at the end of each month equal to 30% of the following month's production needs. The company is expected to have 42,000 pounds of raw materials on hand on January 1. Budgeted production for February should be: (Round your intermediate calculations to 2 decimal places.)
A. 80,000 units B. 103,400 units C. 80,600 units D. 74,000 units
The following represents the probability distribution for the daily demand of computers at a local store. Demand Probability 0 0.15 1 0.25 2 0.35 3 0.20 4 0.05 ? The probability of having a demand for at least two computers is
A. 0.75. B. 0.35. C. 0.60. D. 1.00.
The faster a firm grows, the greater is the shortfall in cash and the firm might borrow funds from the bank on a revolving credit arrangement. Why?
a. Most of the cash outflows for expenses occur before the firm receives the cash inflows from a sale. b. The lag between cash outflows and cash inflows can lead to cash shortfalls. c. Cash disbursements to employees and suppliers precede cash collections from customers. d. all of the above e. none of the above
Which of the following is NOT a component on the typical information systems plan?
A) Corporation history B) Constraints on IS development C) Informational inventory D) The short-term plan